Paying for likes on your facebook page is NOT going to skyrocket your business growth! It is a common misconception that facebook is the most important marketing channel in this marketing age. While it is important to HAVE a facebook page, it’s not going to drive you a significant amount of new users to your site.
Here are the correct ways to use facebook:
1. The best users are the organic ones
Stop spending money to grow your facebook page. The days of it increasing your credibility ended when you could buy 10,000 Filipino likes for $50, everyone can see how many are actually engaging anyways. You do not want your page saying “54,000 likes, 126 people talking about you.” Those likes have no benefit anymore. You want to encourage your customers and fans to like you so that you have a forum for them to communicate directly with you publicly and spread your message.
You only gain credibility from activity.
2. It is not a Billboard, it is a relationship
Most brands seem to love to just blast their fans with sales and images of their products. The people on your page should already know who you are (unless you ignore the advice in step 1). That means this is an opportunity to create a relationship and brand. Make your posts engaging and more in line with your brands lifestyle. No one wants to see “This is our product” posts. An example: If you have an active wear line, don’t just make constant posts about the fact that you are an active wear line. Talk about things that surround the lifestyle of someone that wears active wear. Healthy Eating Habits, Great Workouts, and then highlight specific products in there, but explain why they are great.
Talk about things as if you are a part of an interest group with your friends around the lifestyle of your brand.
3. Communicate Directly with Customers
Facebook is an opportunity for your customer to feel like they will reach you directly as a brand and be heard (because it is public). Take advantage of this opportunity and show all of the observers how you are great at handling customers questions and requests.
WARNING: Be wary that every mistake you make can end up being splattered on your facebook, so make sure this is being monitored closely and managed quickly.
4. Bring a Personality to your Brand
Create your voice and your personality. People hate corporate language and bland statements from the brands they love. Whoever is posting on your facebook, make sure they have a voice and personality that matches your brand. Are you a men’s tshirt company? Be a man when you post, crack jokes, talk like a human being and people will gravitate more.
BE HUMAN
5. Encourage Active Social Media Users to be your Ambassadors
There are many great ways to encourage sharing among your fans. You really can just bluntly ask your followers to share certain posts (just don’t overdo it). A great strategy is to find influencers that fall in line with your brand and work out collaborations to expand your visibility on Social Media.
It is very important to know who the players are in your space and who the influencers are.
6. Create Long Term Relationships
By following these different directions, this allows you to create long term personal connections with customers that will fight for you, continue purchasing from you and spread your message.
Harness that opportunity and treat them well, you will reap the rewards.
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